What does it mean to pledge “in kind”?

The following ‘in-kind’ match funding (otherwise known as ‘non-cash’ match funding) will also count as an eligible source of match funding:

• donations of goods relevant to the project that would otherwise have been purchased
• the value of a discount on a long-term leasehold or freehold, for example as part of an asset transfer
• buildings or professional services, including from:
•   individuals
•   community groups
•   funders
•   businesses
• donations of goods relevant to the project that would otherwise have been purchased
• the value of a discount on a long-term leasehold or freehold, for example as part of an asset transfer

For example, a construction company could donate their services to the project free of charge, but they will be required to issue an invoice to prove the value of that service on the open market in order for it to be considered as possible match funding.